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Legislation

Gambling shirt sponsorship approved by the International Cricket Council

Monday 17 de April 2023 / 12:00

2 minutos de lectura

(Dubai).- Shirt sponsorship deals with gambling companies have been granted approval in a collective decision taken by the International Cricket Council (ICC).

Gambling shirt sponsorship approved by the International Cricket Council

Although still implementing strict restrictions on the matter in major competitions organised by the ICC, such as the World Cup, the display of gambling-related branding in bilateral series, Test and one-day matches has been generally accepted. Concerns around the decision have been raised that it may lead to spot-fixing and welfare issues.

An exclusion to this rule will be all England teams, whose anti-corruption code issued by the England and Wales Cricket Board (ECB) forbids any logos on shirts and equipment that may entice towards betting behaviour.

The ECB’s code of conduct refers to not only external parties, but also to “participants” in the sport itself, together with players, coaches, match officials, club associates, administrators, volunteers, and others. 

No clear guidelines are provided however in regards to the procedures in place when a visiting team decides to wear betting-branded shirts in an international match against England. 

The latest is a development in a string of increasingly complex issues with gambling companies and their international sports sponsorships, with the most recent particular case in cricket being the England Test cricket head coach Brendon McCullum promoting Indian Premier League (IPL) online betting platform 22BET.

The case is still under investigation by the ECB, as it believes the advertising to be in direct breach of its regulations.

This move comes shortly after Premier League clubs voted in favour of banning gambling companies from becoming front-of-shirt sponsors from the 2025/26 season, as the relationship between gambling companies and sports teams comes into focus.

By Viktor Kayed

Categoría:Legislation

Tags: Sin tags

País: United Arab Emirates

Región: Asia

Event

Peru Gaming Show 2025

18 de June 2025

Innovation, networking and opportunities: Belatra Games reviews its successful participation at Peru Gaming Show 2025

(Cyprus).- Belatra Games is satisfied with its participation PGS 2025. They achieved new connections, upgraded ideas, and left the show with even stronger intentions to provide quality entertainment on the highest level.

Monday 23 Jun 2025 / 12:00

Successful closing of Peru Gaming Show 2025

(Lima, SoloAzar Exclusive).- With a great attendance and an agenda full of innovation, the 2025 edition of Peru Gaming Show (PGS), one of the most relevant events of the gaming industry in Latin America, came to a successful conclusion.

Friday 20 Jun 2025 / 12:00

PGS 2025: The Future of Gaming in Latin America is Discussed Today in Lima

(Lima, SoloAzar Exclusive).- The second day of Peru Gaming Show 2025 is packed with innovation, networking, and strategic analysis. With 87 exhibitors, keynote addresses, and business opportunities, today's discussion focuses on challenges in marketing, regulation, and the evolution of online gaming. Learn more in this article.

Thursday 19 Jun 2025 / 12:00

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